Semiotics

Semiotics is the study of signs, the production of meaning. Knowing, then, becomes a system of relations; and thus semiotics becomes a means to help us identify the nature of relationships. What sparks relationships and what constitutes meaning in terms of signs (icons, indexes, and symbols) results in our knowledge. Simply put semiotics is the study of the meaning of things. Also semiotics say that when you as an author of communication choose a particular form, or sign, as the vehicle for your communication your readers deduce meanings specific to their personal understanding and experience of that sign. Of course everyone has a different level of understanding and diversity of experience. But we can generally get pretty close to a successful communication of meaning if we try to think from within a target group's experience of signs.

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